AppX designed and developed a client loyalty platform for an international animal health company, Virbac. The solution is now being used in dozens of clinics nationwide, servicing hundreds of clients.
Virbac is a veterinary products brand that began its direct operations in Portugal in 2001, although its products had been marketed in the country through other pharmaceutical companies since 1990. The company established its own facilities in Sintra on June 1, 2001, after formally acquiring the veterinary business from its distributor. Since then, Virbac has successfully focused on customer satisfaction, supported by its dedicated team.
The company already had an initial version of a loyalty platform to deepen their connections with customers. However, it began to encounter performance issues, and the solution was very outdated. Virbac needed a more robust and scalable solution for the next years of activity, which is where AppX came into play.
The primary challenge in developing the new loyalty platform for Virbac was ensuring a seamless transition from the existing system to the upgraded one. This was particularly crucial as numerous clinics across the country were using the old platform daily. It was imperative to implement the new solution without disrupting ongoing operations and to design the platform to be as intuitive as possible. This approach aimed to minimize the need for extensive training, enabling clinic staff nationwide to adapt quickly and continue caring for the paws and claws that depend on them.
AppX developed an entirely new loyalty platform for Virbac veterinary clinics with an intuitive interface allowing for streamlined product browsing and point accumulation through a digital loyalty card. Clients can enjoy discounts across the whole network, enhancing engagement and generating more sales for Virbac. The platform is tailored with role-specific access for commercial and clinical staff and includes an internal news hub. Additionally, integrated SMS marketing foster effective communication and client retention, ensuring a higher level of customer satisfaction.
Clinics can easily browse Virbac products and attribute points to clients on their digital loyalty card with each purchase, enhancing the shopping experience across various clinics.
Clients benefit from discounts and rewards redeemable at any clinic within the network, promoting engagement and generating more sales.
The platform provides role-specific access for commercial and clinical staff, coupled with an internal news hub to keep everyone informed.
Integrated digital loyalty cards and SMS marketing streamline client communications and promotions, boosting client retention and satisfaction.
The tech stack for Virbac’s loyalty platform includes React, Node.js, and MySQL. React powers the dynamic user interfaces, Node.js handles server-side operations for scalability, and MySQL manages secure data storage and retrieval. This combination ensures a robust, maintainable, and scalable platform suitable for the demands of veterinary clinics nationwide for years to come.
Since the launch of the new version of Virbac’s loyalty platform, the impact on the market has been significant, with over 200,000 purchases registered. This surge in activity demonstrates the platform’s effectiveness in engaging clients and facilitating seamless transactions across the network of veterinary clinics. The intuitive design and robust features of the platform have enhanced customer interactions, leading to increased loyalty and repeated business. As a result, Virbac has strengthened its market position, showcasing the platform’s role as a vital tool in the growth and success of their brand.
The platform that AppX designed is completely different and much more easy to use. They are very prompt in their replies and very supportive in ALL the questions and doubts we had.
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